Friday, July 10, 2020

Amma (Easy Jam Records, 1996-1999)

Further independently-released music out the UK with North London singer Amma Sarfo, who released her first singles "Can't Have Love"and "Crazy On You" in 1996 when she was only fifteen years old. A follow-up in 1998 "Those Days" achieved "Single Of The Week" in Music Week and was supported by teen and mainstream outlets alike (including Radio 1.) She released her last single “Shoulda Been Mine” in 1998 which saw her taking on the likes of Brandy and Monica, but despite the label making her their top priority, this was the last anybody heard of her. Certain there was a gap in the market for her, Safro described her music as more “experimental” than anything else out at the time with “lots of new ideas production-wise, lyrically and vocally…just really good songs that should cross over to all markets.” Her album “Can’t Have Love” was slated for release in 1999 but I don’t believe it ever saw the light of day despite it bringing forth 5 singles. I believe the label Easy Jam Records Ltd was owned in part by drum & bass musician DJ Phantasy although I don’t know for exact certain. She later appeared with Phantasy on a 2002 track titled ”Your Love” and between the early 2000s to 2010 has been a guest vocalist for various house musicians.

Once again thank you to “L” for his original rips of these CDs that he brought himself.

For additional information and track-listings to her singles, please go here.